For this digital humanities project where we get to create our own ideas and formats of how we will deal with information based on the things we learn I’ve decided to do the topic on something that has more recently become intriguing to me. I want to do a topic on the evolution of the food that we consume and I specifically want to get into McDonald’s because as a marketing student, I feel as though they are one of the most successful companies that are known to have bad products but amazing success rate. Because of this I want to get deeper into the product that they have and break down how their products have evolved over time and show people what that looks like with transparent facts. The problem that this solves is the fact that people don’t know much about these companies that almost everyone is a consumer of. With my knowledge about marketing standpoint and health and wellness within nutrition I feel like I’m the right person to break down how all the burgers overtime at McDonald’s have been becoming more unhealthy. To do this I want to make a mix of a data visualization and timeline that shows the decline in healthiness of the classic McDonald’s, hamburgers, and cheeseburgers that billions of people had. I think people should know about this because a lot of things like nutrition, labels and facts are easily passed by when consuming things that just taste good to us or intrigue our desires. I feel like this project will be successful because I can easily find information about nutrition facts through their website and there have been multiple standpoints from a lot of different people on the unhealthiness of McDonald’s specifically.
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